NFL club Tennessee Titans has designated BetMGM, the joint venture between MGM Resorts International and GVC Holdings, as the team’s first Official Sports Betting Partner.
The announcement, said the club, marks a historic moment in Tennessee as it represents the state’s first official partnership between a professional sports team and sports betting platform.
The partnership was sourced and supported by SPORTFIVE and Sportradar, both of which were key to the agreement’s development and completion.
Titans Sr Vice President, Chief Marketing and Revenue Officer Gil Beverly said: “We are thrilled to bring BetMGM to the state of Tennessee. BetMGM will deliver new experiences and levels of engagement to our fans and we’re excited to welcome them in as an official partner.”
As an official sports betting partner, BetMGM will receive brand visibility across multiple Titans digital assets and key in-game moments such as field goal attempts, video board replays and more.
It will also become the exclusive naming rights partner of the Titans’ television studio at Saint Thomas Sports Park, and will be home to Titans All Access, the Coach Mike Vrabel Show and additional content aired throughout Tennessee. Moreover, the firm will sponsor a soon-to-be-announced Titans raffle benefiting The Titans Foundation, which directs funds to community organizations across the state.
BetMGM Chief Marketing Officer Matt Prevost said: “The Titans are an incredible organization and we’re proud to have BetMGM as the team’s first official sports betting partner. This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favorite football team.”
The firm recently received a conditional license to offer online sports betting in Tennessee and its BetMGM mobile app is scheduled to go live in the state November 1 pending regulatory approval.
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