Sports betting will launch in North Carolina on 11 March. This is after the state’s governor, Roy Cooper, signed House Bill 347 into law last year.

Among the approved licensees are heavy-hitters such as FanDuel and DraftKings. Fanatics, Bet365, BetMGM, ESPN Bet and Underdog are also set to launch in the state.

Operators who sought approval to offer sports betting in the state had to partner with a sports team, league or venue within North Carolina. That led to a flurry of deals as operators looked to secure entry into the state.

For instance, DraftKings partnered with stock-car racing series Nascar, while BetMGM teamed up with the Charlotte Motor Speedway in the state. ESPN Bet gained entry to North Carolina by signing a major PGA Tour deal to become the official betting operators of the Wells Fargo Championship, held in the state.

Probably the least well-known brand to launch is Underdog, with North Carolina being its first sports betting licence after expanding from its position as a paid fantasy sports operator. It has managed to do this thanks to a partnership with McConnell Golf.

Caesars Entertainment, meanwhile, signed a tribal deal, expanding its relationship with the Eastern Band of Cherokee Indians (EBCI). However, with the EBCI still waiting for approval as an operator, Caesars has only received a service provider licence.

Only seven operators were initially named on the Commission’s approved list. However, later on Thursday, an enterprise of the EBCI called the Tribal Gaming Casino Enterprise was added. The EBCI already has land-based sports betting at its casinos in Cherokee and Murphy.                                           

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