The NFL preseason started last weekend with the Hall of Fame game and now there is a full slate of pre-season games this weekend, right through the first MNF game of the season. And your favorite sportsbooks are also gearing up for football season with website updates and new bigger and better bonus offers than in previous years.

This week BetED launched a brand new website largely based on user feedback and input. The new site features improved graphics, a crisp, clean new look and a streamlined betting center. The company has also expanded the ‘Clubhouse’ section of the website with in-depth previews, special members-only contests and added columnists aimed at satisfying the real sports fan. BetED told us that this site will enable them to offer more odds on more teams, leagues and events than ever before. “If you can bet on it, we’ve got it,” a company spokesman stated.

Over the last month or so Hollywood Sportsbook has finally moved into the 21st century with a new look website, packed with fun features. This is the first site update we have seen from Hollywood in at least 5 years but it look like it was worth the wait. Updated last month, the website features a slick look, unique content and stats, new casino games, a new poker platform and the Hollywood Hotties! The sportsbook is also getting ready for football with cash bonuses, a new loyalty program and upcoming free contests.

This is the time of year that many books create huge offers to attract players for football and the bonuses are beginning to pile up. However, players are urged to read the fine print of any offer before sending any money. An accounting firm must have travelled to the Caribbean and Latin America as offshore books have really crunched the numbers to ensure that the bonus structure in 2010 is also sound business-wise. Where many books used to offer big bonuses with 4, 5, or 6 time rollover, now any bonus in excess of 50% is almost a guaranteed to have a rollover in excess of 10 times. We also are seeing many offers that increase with the amount of deposit a player sends offshore. But, keep in mind, this will also increase the amount of rollover or the amount of times that the deposit+bonus must be wagered before collecting the bonus can become a reality.

Still, there are some great offers out there and for a true player, the rollovers are easily achievable for anyone who wagers consistently throughout the football season. And one book even asked for our input for an exclusive offer.

The offer that OSGA had some input with is over at Badlands. They asked us to provide input from our call center and email database. We gladly assisted them to come up with an offer based on player feedback and Badlands just released a 25+25 bonus exclusive to OSGA visitors. The offer includes both a LIFETIME 25% free play bonus on deposits of $100-$5,000 with a low 4x roll over. That means that as long as you are a Badlands customer you will get a 25% free play bonus on EVERY deposit made I excess of $100. In addition, one of the biggest player peeves is the high cost of payouts. Badlands addressed this need in this exclusive bonus package with lifetime $25 Flat Payout Fee for payouts via check! We are very happy that Badlands sought our advice to come up with something that addresses players wishes. Though this may not be the biggest offer out there, it is an offer that will last a lifetime.

The BetPhoenix brands are offering the “Early Bird Special” – up to 60% bonus based on the size of the deposit. The offer consists of half of the bonus in cash and half of it in free play. For example, if a player deposits $1000, he gets a 20% cash bonus and a 20% free play to use. The bonus amount (and rollovers) increases with larger deposits. Similar offers can also be found at BetMania and WagerChief. WagerWeb also offers up a bonus that grows with the size of deposit. At this Costa Rican book you can receive up to 100% free play if you are willing to send at least $500. The offer can work for smaller players too as a deposit of $25 – $250 will get new players a bonus of up to 50%. And BetOnline also gets into the act with their progressive bonus structure. Players can start with as little as a $50 and get a 10% free play with only a 3X rollover. The bonus gets bigger as the deposit increases until a player sending $2000 or more can grab a 45% free play with a reasonable 8X rollover.

Not to be outdone, 5Dimes is offering the most free play we have ever seen from them with their “50% Plus” bonus program. New Player deposits from $100 to $400 will receive a 50% Free-Play Reward, up to a total of $200 in Free-Play. Here’s the Plus… if the deposit amount exceeds $400, and is up to $2000, it will also qualify for an EXTRA 20% Free-Play Reward.

It’s shopping season, so we urge players to check our Sportsbook Bonus page, which gets updated as new bonuses are released. We tell players ever year to make sure that the offer is not just a big bonus, but also features requirements that they are able to fulfill. Good Luck shopping!