Rivers Casino, Penguins extend partnership to place sportsbook in PPG Paints Arena



Rivers Casino and BetRivers.com have finalized an exclusive multi-year agreement to become the Official Casino and Sportsbook of the Penguins. The deal includes a branded, hi-tech BetRivers Sportsbook-style lounge in the arena.

When PPG Paints Arena re-opens its doors — post-covid — for Pittsburgh Penguins games, fans will be able to watch while simultaneously placing bets on the outcome.

Rivers Casino and BetRivers.com have finalized an exclusive multi-year agreement to become the Official Casino and Sportsbook of the Penguins. The deal includes a branded, hi-tech BetRivers Sportsbook-style lounge in the arena.

At the top of section 120 in PPG Paints Arena’s lower bowl, there will be two rows of luxury seating where sports fans can fire up their mobile devices and bet via the BetRivers Pennsylvania app. The space will feature a bar with seating and club chairs. Plus, there will be several screens showing the live action on the ice.

“This is an exciting extension of our longstanding relationship with Rivers,” David Morehouse, president and CEO of the Penguins, said in a statement. “The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-covid environment.”

Bill Keena, general manager of Rivers Casino Pittsburgh, said his casino’s partnership with the Penguins dates to its grand opening.

“Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010,” Keena said. “And last year, when we launched the expanded BetRivers Sportsbook, Iceburgh (the Penguins’ mascot) was right by my side.

“The new BetRivers Lounge at PPG Paints Arena takes this longstanding relationship to a whole new level — literally.”

The agreement creates an exclusive marketing partnership that includes Rivers Casino and BetRivers branding and advertising inside the arena.

 
 
Jerry DiPaola is a Tribune-Review staff writer. You can contact Jerry by email at jdipaola@triblive.com or via Twitter .


This article is a reprint from TribLive.com.  To view the original story and comment, click here


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