PointsBet has achieved two industry firsts with its latest deal.

The Australian sports betting operator, PointsBet has announced an exclusive partnership with Major League Baseball’s (MLB) Detroit Tigers.

This deal marks the first deal between a sportsbook and an MLB team and the first-ever partnership between a Michigan-based sports team and an operator.

What’s covered under the deal?

The multi-year deal will begin from the start of the 2020 MLB season on 23 July and comes after the state of Michigan launched sports betting operations in March

PointsBet intends to use the deal as an opportunity to enhance fan engagement and gameday experiences by providing customers access to unique content, experiences, and promotion in and around the team’s stadium, Comerica Park.

PointsBet’s branding will also be featured around the stadium, and the operator will be featured on the Detroit Tigers Radio Network and on its digital platforms. The operator will also receive a regular feature on The Word on Woodard, a twice-weekly live stream on the Tiger’s Facebook page, website and Youtube channel.

The operators explained that the deal was facilitated by a recent deal with MLB which saw PointsBet become an authorized gaming partner of the league. This deal grants the operator access to league data, trademarks and logos and the opportunity to partner with individual teams.

Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc said: “We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers. Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides.

“We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”

Johnny Aitken, CEO of PointsBet USA, said: “The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in U.S. history to partner with an MLB franchise.

“PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our app’s market-leading speed. We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.”

PointsBet in Michigan

The operator secured entry into Michigan’s sports betting market after entering a 20-year agreement with tribal operator Lac Vieux Desert Band of Lake Superior Chippewa Indians.

Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc said: “We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers. Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides.

“We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”

Johnny Aitken, CEO of PointsBet USA, said: “The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in U.S. history to partner with an MLB franchise.

“PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our app’s market-leading speed. We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.”

PointsBet in Michigan

The operator secured entry into Michigan’s sports betting market after entering a 20-year agreement with tribal operator Lac Vieux Desert Band of Lake Superior Chippewa Indians.

This article is a reprint from Compare.Bet. To view the original story and comment, click here.