ATLANTIC CITY — Preliminary wagering data related to Sunday’s Super Bowl show betting at Atlantic City casinos and New Jersey racetracks was more than double what was bet on last year’s game, the New Jersey Division of Gaming Enforcement said Monday.

Wagering on this year’s Super Bowl totaled about $117.4 million, with a projected total sports wagering payout of $106.1 million. This resulted in a win of $11.3 million for the sports wagering books, the DGE said.

The total wagering reflects a 116% increase over wagering from the 2020 Super Bowl, which was $54.3 million, the DGE said.
 
This year’s revenue figures include New Jersey’s 12 retail sports books and 21 sports wagering mobile apps, the DGE said.
 
Nevada took $136.1 million in bets on the game, down 12% from last year. Sports books kept nearly $12.6 million.

Pennsylvania saw $53.6 million in bets, up 74% over last year. The books will keep about $9.4 million.

Most analysts expect at least half the country will have legal sports betting by the end of 2021, with continued expansion after that.

Expensive, ubiquitous come-ons in the weeks prior to the Super Bowl succeeded in driving new customers to many of the nation’s largest sportsbooks.

The gambling companies won’t reveal exactly how many new customers they gained in the run-up to Sunday’s Super Bowl, saying that is closely held proprietary information. But in general terms, they say the barrage of ads — many of which offered easy-to-win bets reserved for new players — succeeded in gaining them new customers they hope will continue to bet with them.
 
Last year, preliminary wagering statistics reported by Atlantic City casinos and New Jersey horse tracks showed Super Bowl wagering totaled about $54.3 million with a projected total sports wagering payout of $58,568,699, the DGE said.

This resulted in a loss of $4,280,000, which represented a negative hold percentage of 7.8%, the DGE said.
 
Those revenue figures included New Jersey’s 10 retail sports books and 19 sports wagering mobile apps, the DGE said.

The Associated Press contributed to this report.

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