FOX Bet has been appointed as an authorised gaming operator of Major League Baseball (MLB) in the United States.

The multiyear deal means the newly formed betting operator will be granted access to use MLB’s official data feed and League marks across its FOX Bet sports betting app and FOX Sports Super 6, its free-to-play game available nationwide.

Robin Chhabra, CEO of FOX Bet commented: “We continue to see a great appetite for the FOX Bet app as well as FOX Sports Super 6. Having a partnership with MLB enables us to use official MLB data and league marks, providing a better experience for our customers and comes just in time as the League Championship Series and the World Series kick into high gear.”

FOX Bet is an online and mobile sports betting product that was developed through a first-of-its kind national media and sports wagering partnership in the United States between The Stars Group Inc. and FOX Sports, a unit of Fox Corporation.

The Stars Group is a global leader in the online and mobile gaming and interactive entertainment industries, entertaining millions of customers across its online poker, gaming and betting offerings. FOX Bet, The Stars Group’s U.S. sports betting business, is currently operating in New Jersey and Pennsylvania. The FOX Sports Super 6 free-to-play game launched nationwide in September giving players a chance to win hundreds of thousands of dollars each week. FOX Bet plans to expand its business nationwide as additional states legalise online sports betting.

Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures added: “Adding The Stars Group and FOX Bet to our authorised gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice. Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”

The Stars Group and MLB will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of MLB games.

Fox Bet’s partnership with MLB strengthens the group’s US entry as it looks to engage a wide audience with the use of its free to play Super 6 style game. 

Recently the group’s CEO, Chhabra, praised its progress as it embarks on expansion in the US: “In just four months since announcing our historic US media and sports wagering relationship, we successfully launched our FOX Bet products in two states and our nationwide free-to-play games. The pace of progress and the dedication and execution of our team and the FOX Sports team is extraordinary.

“Together with FOX Sports, an icon in sports programming, we believe we’ve built a platform that is like nothing US sports fans have ever seen. We’re bringing those fans closer to the games they love by making our platform more fun and engaging than any other out there.”

This article is a reprint from InsiderSport.com.  To view the original story and comment, click here.