William Hill and Betdigital have moved to enhance their relationship by signing a new four-year content partnership.

Under the agreement, Betdigital will provide William Hill with a range of games and integrated services.

Betdigital also has similar deals in place with a host of other major operators such as Ladbrokes, Betfair and Gala Coral.

"Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true omni-channel games," Betdigital chief executive Heath Samples said.
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"With the recent release of Mega Pots Bar- X Gold and Giant Gems, both top performing games for William Hill, we are in a good place to continue developing our own content and bespoke content that is truly world class."

Andrew Sackey, head of product and content at William Hill, added: "Betdigital have been a key supplier to William Hill, providing popular integrated games from both online and land-based suppliers from Europe and the US, along with producing their own omni-channel games for our retail and online channels."

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