Data and analytics specialist Traffic Generation is to expand its presence in the US market following a major investment by casino games designer and inventor Action Gaming.

Earlier this month, TraffGen announced it was extending its partnership with Action Gaming in order to provide additional technological for its VideoPoker.com free-to-play video poker brand.

Under the new US expansion strategy, TraffGen has opened a new office in Las Vegas, Nevada.

The company is also planning to expand its business development and client management team with the recruitment of new staff.

TraffGen plans to announce the new management team for its US operation in September.

Andy Caras-Atlas, chief executive officer of TraffGen, said: "Land­-based casinos comprise the bulk of our US business and we will be better placed to provide even high levels of service to them from our new base in Las Vegas.

"This is a very exciting time for TraffGen with this new initiative coinciding with one of our long­standing clients investing in the business.

"It is not only a validation of the great work our team does, but also provides the opportunity for us to accelerate our growth in the US."

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