The Swedish Gaming Board has granted a licence to the non-profit Swedish Sports Alliance to launch a new digital lottery platform.

Klubblo, which is open to all sports federations and associations within the Alliance for Sport, will run on mobile and desktop computers and has been designed to boost funding for Swedish sport.

The new lottery will offer a range of scratchcards that can be played online or via a mobile device, while sports associations and federations can use the service create their own custom lottery tickets.

The deal to offer bespoke lottery products is part of a joint venture between media partner Metro, casino operator Cherry and online games developer Yggdrasil Gaming, which was first reported by iGaming Business last month.

Money raised from sales will be distributed to various sports sources, with players able to choose which association their money goes to.

Lasse Dilschmann, chief executive officer of Klubblo, said: "We are really excited to deliver this unique opportunity for Swedish sport.

"Lotteries around the world help to fund certain elements of sport, but Klubblo gives the chance for players to directly choose where their money goes.

"We think this is really going to capture the imagination of Swedish people and we are confident that it is going to have a significant impact on the funding of both small and large sports clubs and associations in Sweden."

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