Parx Casino, the largest casino operation in Pennsylvania, US has joined forces with mobile technology company JOINGO to launch a new social casino.

The Parx Casino Play4Fun application, which is powered by JOINGO's Mobile Loyalty Platform, will serve as a vehicle for mobile free-play gaming from the Play4Fun platform by Williams Interactive.

The app, which has a range of mobile capabilities, also includes JOINGO's Places geo-fencing feature, targeted push notifications and integration with Parx's Bally ACSC to provide XClub members instant in-app access to account information and offers.

Used in conjunction with the Bally ACSC integration, Parx Casino can send personalised push notifications relevant to where a patron is at any time.

Additional integrations include Parx Casino's social media networks such as Facebook, Twitter and YouTube.

The Parx Casino Play4Fun app is now available to download on iOS and Android devices via iTunes and Google Play respectively.

Brian Wilson, director of multimedia at Parx Casino's parent company, Greenwood Gaming and Entertainment, said: "Our in-house design team was able to design, build, and deploy the app in a matter of weeks.

"The ability to integrate our existing content delivery and web services makes it simple and cost efficient to maintain and refresh content, allowing us to deliver personalised content to our guests at any time."

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