Last week the popular Elite-rated sportsbooks Badlands got a facelift. More than just that, they got a new brand name and new ownership - Badlands is now Ucabet.

Badlands was the smallest of the brands in the JustBet family and the ownership of this long-standing Costa Rican sportsbook received an offer at the outset of 2012 to purchase the entire operation. But, having spent so long building a successful brand and with a return to significant profitability, the owners were unwilling to sell their flagship brand. Thus, they prospective buyers settled on taking over Badlands and renaming it Ucabet. Ucabet is owned by a group of wealthy Asian entrepreneurs and managed by the same customer service professionals that support JustBet.

On the surface, Ucabet Sportsbook & Casino is a modernization of Badlands, with a much better website design and expanded mobile betting options. But the new ownership is also committed to long-term relationships with their customers.   All active UcaBet members qualify to win $500 in free betting money every week in Ucabet’s Continuous Contests. Players who consistently wager a minimum of just $25 per week are given FREE entry with $26,000 paid out yearly to the weekly winners. And to reward player loyalty, four times a year a trip will be awarded an active member and a friend to their favorite Pro Sports Team live & in person. This applies to the four major U.S. sports football, basketball, baseball and hockey.

Many gamblers are reluctant to change and  thus some of the best news for current customers is that the sportsbook, casino and racebook are all managed by the JustBet group. Wagering numbers, clerks and account managers are not changing and thus neither is the level of customer service, still one of the tops in the industry.  Finally, players who are still accessing the BetBadlands website will be redirected to the new, upgraded ucabet.co website next week and should have thier eyes opened for a clean, white website with terrific navigation..

Ucabet is starting out with some fresh ideas to reward customers and also a huge bonus for OSGA visitors. We are happy to welcome Ucabet as an Elite-rated book and look forward to seeing them grow in the coming year.