New Jersey racetrack secures fantasy sports deal



Monmouth Park Racetrack in the US state of New Jersey has entered into a marketing partnership with Fantasy Sports Network (FNTSY) in order to launch a new fantasy sports service.

Monmouth Park Racetrack in the US state of New Jersey has entered into a marketing partnership with Fantasy Sports Network (FNTSY) in order to launch a new fantasy sports service.

The Monmouth Park Daily Fantasy Game will be the latest addition to the track's online gaming portfolio, which already includes the free-to-play 'Survival at the Shore' and 'Haskell'.

Anthem Media Group-owned FNTSY will work with Monmouth Park to select a website game vendor in order to help develop and operate all new games.

The first fantasy game is due to go live before opening day of the 2015 baseball season.

"FNTSY is a tremendous partner as Monmouth Park looks to strengthen its gaming and entertainment presence in New Jersey and across the national market," Monmouth Park vice-president of business operations, Bill Knauf, said.

"Aspects of the partnership include brand cross-promotion, and development of an on-site presence at the track, including a Fantasy Sports Weekend prior to the start of the 2015 football season."

Louis Maione, chief strategy officer of Anthem Media Group and FNTSY, added: "We are excited to play such an important role in the pioneering process of bringing fantasy sports to such a historic New Jersey destination.

"Already on the cutting edge of thoroughbred racing, Monmouth Park is now expanding into one of the most exciting areas of sports entertainment and interactivity, one that is experiencing continued exponential growth.

"Adding our fantasy expertise and distribution will allow Monmouth Park to take-off with this endeavour, catering to fantasy enthusiasts in both local and remote locations."

This is a reprint from igamingbusiness.com. to view the original, click here.


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