In the final part of this series, we talk to PremierPerHead to get understand a typical pay per head (PPH) sportsbook product and how agents can benefit from the service. PPH software can turn any bookmaker into an "agent" working hand-in-hand toward making their business more efficient and, of course, more prosperous in the long run.
OSGA: Last time we talked you mentioned that your Price Per Head offering was growing beyond your wildest dreams. How is it doing now?
PremierPerHead: The sky is really the limit for this industry. Sports wagering is becoming more and more mainstream every year. More and more people are realizing they can make money taking action and bringing their business online.
OSGA: I guess once bookmakers see what you have to offer, it just takes off from there..
PremierPerHead: Yes, bookmakers love the product. Not only does it take the burden of answering phone calls and doing accounting away, but it also allows bookmakers to insulate themselves from legal issues and market their product more aggressively. We have literally 50+ examples bookmakers that are writing hundreds of clients with our software. Can you imagine how they could have done that without us?
OSGA: What is the driving force behind PermierPerHead
PremierPerHead: Yes many. At Premier the idea is to further the agenda of each individual client. Some of them are at the size they want, but need help with sharp monitoring. Others are just starting out and looking to grow and expand. The Pay Per Head agents using Premier have our staff with them 24/7 helping them along the way. Our experience on both sides of the phone is a great asset for helping guys make it to the next level. They often come to us for advice and we are happy to assist them with their business. This is why we are here.
OSGA: I like that your company is more than just a software provider, that you actually want to see your clients succeed.
PremierPerHead: When a PPH service takes the sports betting customer into the 21st Century and is staffed by people who are among the most experienced and imaginative in the industry, such a service is rising to the next level, and that in turn means something extra special for the end consumer.
OSGA: The largest onshore bookmaker I have ever met wrote 300 clients and had a 'staff' of 10 clerks on football Sunday. Who is your largest onshore bookmaker?
PremierPerHead: I obviously can't reveal identities, but I can tell you that we are writing 750 head a week on average for him . . . and he employs nobody.
OSGA: You have a bookmaker working with you that writes over 750 head a week with you, what do you think he makes annually?
PremierPerHead: I know exactly what he makes. Let's just say it is well over a million a year.
OSGA: How many bookmakers do you currently work with?
PremierPerHead: We are writing business for over 250 bookmakers now. Some represent groups as small as 2 or 3; and others represent groups as large as 750.
OSGA: Anything else you would like to add?
PremierPerHead: Sure. If you're a bookmaker onshore, call us or visit us online to learn how to save money and/or grow your business beyond your wildest dreams. The service is modestly priced, and we have never had a disgruntled user. The value proposition is simply huge for any bookmaker.